L’agence VSA Partners a publié une interview de Sol Sender qui était le chef de projet pour la réalisation du logo de campagne d’Obama.
Il explique durant 15minutes la démarche qui a conduit à la réalisation , au choix et à la communication de ce logo.
C’est intéressant bien que formel.
Given two weeks to develop design options, Sender and two designers—Andy Keene and Amanda Gentry—produced multiple logos for consideration by the campaign, including a version of the now-famous “O” mark—a landscape in which of blue and red are united within the candidate’s last-name initial. The team’s refined Obama ‘08 logo made its official debut on February 10, 2007, when (then) Senator Barack Obama announced his candidacy for president in Springfield, Il.
In the video below, Sender tells the story of conception and birth of the Obama ’08 logo, including the strategy behind it, developmental concepts and finalist designs for the identity not chosen by the campaign.
L’interview est découpée en deux morceaux:
